everything else should be measured up against this
Values: what is important to us?
values are often not what you make up, but are what you observe about yourselves and the way you do things…
Vision: where are we going?
vision should be imaginable, desirable, feasible, focussed, flexible and communicable
Strategy: how will we get there?
plans to make it work – reality is shown up when you think about strategy
Goals: what will we do and by when?
goals help you to make a start
Strategy and goals are likely to change as you travel along the journey – they are contextual – and change because they are based on the latest information – as you learn lessons and build up knowledge your strategy and goals are likely to change.